A new address rises in Swiss Cottage between the calm of London’s green open spaces and the dynamism of the capital.

100 Avenue Road offers a collection of 172 Manhattan, one, two and three-bedroom apartments designed for modern London living. Set directly above Swiss Cottage Underground Station, these beautifully designed homes combine contemporary interiors, private outdoor space and exceptional connectivity in one of North London’s most sought-after locations.

With Bond Street just minutes away and Hampstead Heath, Primrose Hill and Regent’s Park all within easy reach, residents enjoy an exceptional balance of connectivity, culture and neighbourhood character.

This is where London’s great green spaces meet the energy of the city.

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Prime London Living, Perfectly Positioned

Located in the heart of Swiss Cottage, 100 Avenue Road sits among some of London’s most established and sought-after neighbourhoods. Hampstead, Primrose Hill, St John’s Wood and Belsize Park surround the development, creating a rich network of cafés, boutiques, restaurants and green spaces that define life in this part of the capital.

Designed with residents in mind, 100 Avenue Road brings together beautifully crafted homes, exceptional amenities and seamless connectivity, creating an effortless lifestyle in the heart of North London. From the sculptural spiral staircase within the double-height concierge to the extensive wellness amenities, every detail has been designed to elevate daily life.

Whether starting the day with a workout, unwinding in the spa or hosting friends for dinner, residents have access to an impressive collection of spaces designed to support wellbeing, relaxation and connection. Amenities include a swimming pool and vitality spa, sauna and steam room, fully equipped gym and Reformer Pilates studio, alongside a private cinema, golf simulator and elegant private dining room for entertaining. A residents’ lounge, library and 24-hour concierge enhance everyday convenience, while the wellness suite provides space to relax and recharge.

Status

In Construction

Amenities

Concierge, business lounge and library, private dining room, swimming pool and vitality pool, sauna, steam room, cinema, gym and fitness studio, Reformer Pilates studio, yoga room, golf simulator

Date

Q4 2028

Architect

Cartwright Pickard

Prices from £795,000

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Floor plans

Each of our apartments is designed to maximize natural light, providing you with versatile spaces for every occasion.

Take a look at our typical floor plans below.

Manhattan

Total internal area: 39.96 sq m (430.13 sq ft)

Total external area: 5.03 sq m (54.14 sq ft)

Kitchen/living: 4.42m x 6.03m (14′ 6″ x 19′ 9″)

Bedroom: 2.57m x 2.89m (8’ 5” x 9’ 6”)

Ensuite: 1.20 x 2.13m (2′ 11″ x 6′ 12″)

Balcony: 1.77m x 2.94m (5’10” x 9′ 8″)

One Bedroom

Total internal area: 53.85 sq m (579.64 sq ft)

Total external area: 5.07 sq m (54.57 sq ft)

Kitchen/living: 4.68m x 6.58m (15′ 4″ x 21′ 7″)

Bedroom: 3.23m x 4.55m (10’ 7” x 14’ 11”)

Balcony: 2.26m x 2.26m (7′ 5″ x 7′ 5″)

Two Bedroom

Total internal area: 77.48 sq m (833.99 sq ft)

Total external area: 7.28 sq m (78.36 sq ft)

Ktchen/living: 6.32m x 4.04m (20′ 9″ x 13′ 3″)

Bedroom 1: 3.87m x 3.50m (12’ 8” x 11’ 6”)

Ensuite: 2.13m x 1.20m (6′ 12″ x 3′ 11″)

Bedroom 2: 3.75m x 3.04m (12′ 4″ x 9′ 12″)

Bathroom: 2.18m x 1.70m (7′ 2″ x 5′ 7″)

Balcony: 2.15m x 3.66m (7′ 1″ x 12′ 0″)

Three bedroom apartment

Total internal area: 88.91 sq m (957.02 sq ft)

Total external area: 8.37 sq m (90.09 sq ft)

Kitchen/ Living: 6.87m x 6.39m (22’ 6” x 20’ 12”)

Bedroom 1: 4.57m x 2.82m (14’ 12” x 9’ 3”)

Ensuite: 2.10m x 1.20m (6’ 11” x 3’ 11”)

Bedroom 2: 3.56m x 3.41m (11’ 8” x 11’ 2”)

Bedroom 3: 3.56m x 2.50m (11’ 8” x 8’ 2”)

Bathroom: 1.73m x 2.18m (5’ 8” x 7’ 2”)

Surrounded by Character

To the north lies the village atmosphere of Hampstead and the open landscapes of Hampstead Heath, while Primrose Hill and Regent’s Park provide some of the capital’s most celebrated green spaces closer to home.

Nearby St John’s Wood, Belsize Park and West Hampstead contribute their own distinctive character, creating a collection of interconnected neighbourhoods that feel established, welcoming and unmistakably London.

From independent cafés and boutiques to renowned schools, restaurants and cultural destinations, everything needed for daily life is within easy reach.

London
on Your Doorstep

Positioned directly above Swiss Cottage Underground Station, 100 Avenue Road provides immediate access to the Jubilee line and effortless connections across the capital.

Whether travelling to the West End, the City, Canary Wharf or somewhere further afield, residents can reach London’s key destinations quickly and effortlessly.

Oxford Street

8 minutes on the underground

Primrose Hill

10 minutes walk

Regent’s Park

14 minutes walk

King’s Cross

14 minutes on the underground

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World-Leading Learning

London is recognised as one of the world’s leading centres for education, attracting students, academics and researchers from across the globe.

From highly regarded local independent schools to internationally renowned institutions including University College London, the London School of Economics and King’s College London, residents are well placed to access some of the world’s leading educational institutions.

100 Avenue Road

A new address rises in Swiss Cottage between the calm of London’s green open spaces and the dynamism of the capital.