Skip to content
  • About
  • People
  • Projects
  • Sustainability
  • Contact
  • About
  • People
  • Sustainability
  • Process
  • Projects
  • Foundations
  • Property Finder
  • Residential
  • Construction
  • Students
  • Academies
  • Workspace
  • Management
  • News
  • Careers
  • Get in touch

100 Avenue Road

MIXED USE PROJECT in swiss cottage

Planning permission to redevelop the site was granted in 2016, allowing for the creation of 184 new homes alongside commercial and community spaces. While the permission has been implemented, progress on the wider development was paused for a considerable period.

Our updated proposals for 100 Avenue Road maintain the same height and massing as the approved scheme but introduce several key improvements. The new plans include 251 homes, well connected by public transport and close to local shops and services. Of these, 30% will be affordable homes, helping to meet critical housing needs.

The redevelopment will also introduce new ground floor commercial space and provide a modern, purpose-built community space for The Winch, designed to better support the charity’s activities. The architectural design has been refined to feature high-quality brickwork, helping the development blend more naturally with its surroundings.

In response to updated safety regulations, the new scheme includes additional stairwells to meet the latest fire safety standards. It also prioritises sustainability, aiming to deliver a gas-free, net zero development with low energy demand.

The proposals place a strong emphasis on community and the public realm, with thoughtfully designed open spaces, a variety of seating areas, play space, rooftop amenities, and extensive planting to enhance biodiversity. The project will also generate new employment opportunities both during construction and in the longer term through commercial spaces, bringing significant investment to the local area.

Status

In construction

Amenities

Concierge, lounge and library, lounge, private dining room, swimming pool and vitality pool, sauna, steam room, cinema, gym and fitness studio, yoga room, golf simulator

Date

Q4 2028

Architect

Cartwright Pickard

Make an Enquiry

Get in touch

Explore our projects

Shoreditch
Exchange Workspace E2

Jamestown
Road NW1

Kings Cross
Quarter

The
Atelier

St. Pancras
Place

Explore all Projects
Crown animated logo
Get in touch
+44 20 7328 7171
info.london@arada.com
Find us

Arada London, 4-5 Coleridge Gardens, London NW6 3QH

Newsletter
Sign up to receive news and updates on our latest projects.
  • Evening Standart Awards 2023
  • UK Property Award Winner 2023
  • Evening Standard Awards 2024
  • EG Awards Winner
  • 2025 CoStar Impact Awards UK Winner
  • TCW Award
  • Terms & Conditions
  • Arada London Policies
  • Cookie Policy
© Arada London 2026 - Copyright