Regal London, has been granted planning permission for a hotel at 73-77 Commercial Road, Whitechapel.
Operated by Staycity, through its ‘Wilde’ brand, the project is being developed by Regal London and designed by Dexter Moren Associates.
The site will be the second ‘Wilde’ hotel in London, following the opening of the first on The Strand in March 2018. A long-term lease of the property has been agreed between Regal London and Staycity.
When complete, the Wilde hotel will occupy 68,795 sq ft over 14-storeys and offer 156-bed apart-hotel accommodation. An ancillary café at ground floor level will provide active frontage onto Commercial Road. There will be a chamfered corner at the junction of Greenfield Road and Commercial Road to maximise footfall and provide an engaging public realm directly outside the site.
Iceni Projects has provided planning consultancy to Regal London and Staycity.
Staycity’s second Wilde offering is set to become a valuable asset for local professionals, the residents of East London and hotel guests alike.
Tower Hamlets’ vision for Whitechapel, alongside the pending arrival of Crossrail, has spurred regeneration along Commercial Road. New residential and commercial offerings are continuing to emerge, attracted by the proximity to the City and Old Street as well as the thriving arts and culture scene.
Wilde is the latest chapter in Whitechapel’s transformation and as Regal London’s first purely leisure project, it signals a milestone in the company’s strategy to pursue more hotel-led developments in the capital.
Simon De Friend
Co-Founder, Regal
